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Nintendo Launches My Mario Series in the U.S.
Renowned gaming company, Nintendo, is expanding its universe with the introduction of My Mario to the U.S. market. My Mario is an exciting new collection consisting of toys, books, games, apparel, and experiences. The entire series is designed keeping in mind the young kids and aims to foster a fun, engaging environment that they can enjoy with their parents and caregivers.
The My Mario collection, inspired by Mario and his friends from the Mushroom Kingdom, My Mario, aims to stimulate shared play, imagination, and early learning.
What Does the Collection Include?
The My Mario collection is an extensive range of products. It includes a ‘Hello, Mario!’ app for smart devices and Nintendo Switch systems. This app enhances the digital experience for the users and brings the world of Mario to their fingertips.
Furthermore, the collection also includes apparel for infants, toddlers, and preschoolers. The clothing range is not only comfortable and practical but also adorned with characters and elements from the Mario universe, making them even more appealing to the young audience.
Rollout Plan for My Mario
The My Mario collection launches on February 19 at Nintendo’s flagship stores in New York and San Francisco. Following the launch, the products will be made available at select retailers nationwide during the spring. Nintendo also plans to introduce additional items from the collection throughout the year.
A Closer Look at the Collection
The My Mario collection is all-encompassing and features familiar characters like Mario, Luigi, Princess Peach, and Yoshi across a wide range of products. The collection includes wooden block sets, soft toys and plush items, bath toys from TOMY, and infant and toddler apparel, such as onesies, sleepers, and play outfits.
Digital Experiences and Storytelling
In addition to physical products, the My Mario collection also offers digital and storytelling experiences. The free app Hello, Mario! also launches on February 19. It is designed for smart devices and Nintendo Switch systems and complements the interactive Hello, Mario! board book, published by Penguin Random House. Additionally, a stop-motion animation series, It’s Me, Mario!, is available on the My Mario website and the official Play Nintendo YouTube channel.
The My Mario collection is designed as a comprehensive introduction to the world of Mario, combining play, stories, and shared experiences for families with young kids. For more information, caregivers can visit nintendo.com.
