e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz

Price: $11.00 - $10.99
(as of Jan 31,2026 19:32:36 UTC – Details)

Features:

• Infused with 4% niacinamide to even out skin tone and brighten
• Gel-based formula with sticky texture grips makeup for long-lasting wear
• Creates a dewy finish for a glowing complexion
• Ideal for all skin tones
• Free from phthalates, parabens, and other toxins
• 100% vegan and cruelty-free

Pros:

• Niacinamide helps smooth and brighten skin
• Grips makeup for lasting power
• Goes on clear for seamless application
• Cruelty-free and vegan

Cons:

• May not be suitable for those with sensitive skin
• Some users may find the sticky texture to be too tacky

Make your makeup last all day with the e.l.f. Power Grip Primer + 4% Niacinamide. This gel-based primer is infused with skin-loving niacinamide to even out skin tone and brighten your complexion. The sticky texture grips makeup for long-lasting wear, while creating a dewy finish for a glowing look. Ideal for all skin tones, this primer is free from harmful toxins and is 100% vegan and cruelty-free.

To use, simply apply the primer evenly to your face before makeup using your fingertips. Pat the product into your skin to help it melt in for even application. Wait 30 seconds for it to set before applying your makeup. With skin-loving ingredients and a commitment to being cruelty-free and vegan, e.l.f. Power Grip Primer is a must-have for your makeup routine.