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New Toys and Collaborations from Hasbro
Hasbro, a global play and entertainment company, is set to introduce a host of new toys and collaborations featuring some of its most popular brands. The company’s innovative approach continues to redefine play experiences for children with fresh and engaging offerings. Read on to learn more about the exciting, upcoming releases from Hasbro.
Revolutionizing Doll Play with Baby Alive
Hasbro’s new Baby Alive Baby Grows Up doll ($49.99) is a revolutionary play experience designed to grow alongside children ages 3 and up. This innovative doll transforms from a newborn into a baby and then into a toddler, signaled by a chime indicating it’s time for the doll to stand. In addition to this, Hasbro announced a collaboration with Burt’s Bees, introducing two new doll play patterns, Cozy Stripes and Moonlight Cuddles, adding more diversity to doll play.
Interactive Play with Furby Vibes
The Furby Vibes ($44.99) toy is another exciting release from Hasbro. Designed for children ages 6 and up, this interactive toy features glasses that unlock three themed modes, offering a customizable play experience. Star-shaped glasses activate Star Diva mode; cucumber glasses launch Chill Spa mode with calming sounds; and dark glasses trigger Punk Rocker mode with music and playful phrases. These unique features promote imaginative play and engagement.
Learning to Ride with Peppa Pig
Inspired by the popular preschool series Peppa Pig, the Ready, Pedal, Go Peppa ($39.99) toy helps children ages 3 and up guide Peppa as she learns to ride a bike. The toy comes with a push stick that supports early play. Once children gain confidence, they can remove it and watch Peppa pedal independently, encouraging independence and motor skills development.
Creative Cooking with Play-Doh
The Play-Doh Super Sizzlin’ Kitchen ($44.99) brings pretend cooking to life for kids ages 3 and up. This interactive playset features cookware that activates realistic sound effects when they create make-believe meals, fostering creativity and role-playing. Hasbro also previewed new additions to the Barbie Play-Doh collection for 2026, including the Designer Pattern Studio ($39.99), further expanding the creative possibilities.
These innovative toys and collaborations from Hasbro will be available at major retailers from spring. For more information, head over to the Hasbro website.
