Currently Empty: $0.00
New Collection from YouTube Star Lana Rae Launched at Claire’s
Admirers of Lana Rae and her YouTube channel Lana’s Life can now bring a slice of their favorite creator’s world into their own lives. A new collection inspired by the popular YouTuber and Roblox creator is launching at Claire’s, a leading fashion accessory retailer.
The Lana’s Life Collection: What’s Inside
The new Lana’s Life collection made its debut on June 25 at the digital media conference, VidCon, and online. It will be available in Claire’s stores nationwide from June 30. Reflecting Lana’s vibrant personality, the collection comprises beauty products, jewelry, accessories, and collectible items. Lana Rae has successfully attracted millions of fans with her entertaining and creative content on her YouTube and Roblox channels, and this collection is a testament to her growing popularity.
With a range of products like lip and cheek jelly balms, scented lip gloss keychains, BFF charm bracelets, face gems, hair accessories, phone charms, and Taba Squishies, the collection offers something for everyone. The collection includes approximately 45 products, with prices ranging between $7.99 and $19.99, making it an affordable and attractive option for fans.
VidCon Launch and Beyond
The collection’s launch at VidCon was supported by a special Claire’s booth, where fans could participate in giveaways, beauty makeovers, and interactive experiences. There was also an opportunity for fans to meet Lana Rae at a Claire’s store event in Santa Anita, California.
As a testament to Lana Rae’s digital roots, the collaboration will extend into Roblox, a popular online game platform and game creation system. This integration allows fans to engage with the brand in the digital spaces where they already play and create. A selection of products will also be available through a dedicated online storefront beginning June 30, making the collection accessible to kids and families who prefer to shop from home.
Shopping the Collection
Families can shop the Lana’s Life collection online at Claire’s. This collection represents a unique collaboration between a digital creator and a physical retailer, meeting fans where they are and offering a new way to connect with a beloved content creator.
