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Experience the Joy of National Ice Cream Month with Melissa & Doug and Van Leeuwen
As the scent of summer fills the air, the excitement builds up for the National Ice Cream Month. This July, a unique partnership is set to sprinkle sweetness all over your summer fun. Renowned toy company Melissa & Doug is joining forces with ice cream innovator Van Leeuwen to unveil new playsets that inspire creativity and joy.
Behind the Counter with Melissa & Doug and Van Leeuwen Playsets
These limited-edition playsets offer kids an immersive experience as they step behind the counter of the cult-classic scoop shop. They can use their creativity to serve up colourful stacks of wooden scoops in cones or cups and decorate their desserts with a variety of toppings. This engaging role-play strengthens their fine motor skills and sparks their imagination. Plus, the pretend money included in the set can help kids practice counting and math. The full 29-piece counter playset is available for $64.99, while smaller, portable scoop packs can be purchased at $12.99 each.
Experience the joy of serving sweet treats with the Melissa & Doug playset. | Source: Melissa & Doug
A Sweet Real-World Reward
Adding a cherry on top of this delightful experience, each playset includes a special coin that families can redeem for a free, real-world scoop of ice cream at their local Van Leeuwen outlet. Moreover, select scoop shops will feature a limited-edition Melissa & Doug-inspired flavor: Berry Good Imagination. Fans can visit participating Van Leeuwen locations in New York, New Jersey, Connecticut, and Pennsylvania throughout July to taste this exclusive flavor.
Win an Ice Cream Party with Melissa & Doug and Van Leeuwen
Adding to the excitement, Melissa & Doug and Van Leeuwen are hosting a super-sweet sweepstakes. Families can enter to win ice cream, playsets, and other goodies. The ultimate grand prize is a private Van Leeuwen ice cream party for 10 guests, complete with the playsets and $100 gift cards to both Van Leeuwen and Melissa & Doug. To enter the sweepstakes, you just need to follow both brands on social media and tag a friend.
Where to Buy Your Ice Cream Playset
The Melissa & Doug x Van Leeuwen playsets are now available online and at the brand’s flagship store at the Westchester Mall, while supplies last. For more information, visit melissaanddoug.com.
