Year: 2026

The Importance of Toys for Kids’ Mental Health Childhood can be a challenging time. Kids face new developments, changing environments and various social pressures each day. They require...

Introducing the Koosh Bow Launcher: Safe, Active Play for Kids Imagine a world where children can safely tap into their inner Robin Hood, aiming and launching their very...

Profile: Marissa Silva Marissa Silva is an influential figure in the toy and entertainment industries. As the editor-in-chief of both the Pop Insider and the Toy Insider, she...

Sesame Workshop Unveils New Emotional Well-being Initiative for Children In a concerted effort to help children manage their emotions and strengthen their social problem-solving skills, Sesame Workshop is...

American Girl and Hill House Home Launch Mother’s Day Collection In a celebration of motherhood and shared experiences, American Girl has partnered with luxury home goods brand, Hill...

Justice Launches SpongeBob Squarepants-Themed Summer Collection Justice, the renowned tween fashion brand, is all set to add a pop of color to your summer wardrobe with its latest...

Meet Samantha Connell: The Voice Behind the Toy Industry With a passion for writing and an unmatched expertise in toys, Samantha Connell stands out as an influential figure...

Unveiling the Yoshi Egg Playset by JAKKS Pacific If you are seeking to add a dash of fun and surprise to your kid’s playtime, the Yoshi Egg Playset...

Qubitunes Introduces New Audio Adventures for Kids Prepare for an exciting auditory experience! Qubs, the renowned toy company, has introduced a fresh line of interactive audio games on...

Disney, Sharpie, and Elmer’s Join Forces for Toy Story 5 Inspired Arts and Crafts Playtime takes a creative turn with the much-anticipated collaboration between Disney, Sharpie, and Elmer’s....