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Pokémon Celebrates 30th Anniversary with Target Exclusive Collection
Pokémon fans are in for a treat as Target reveals an exclusive collection in celebration of Pokémon’s 30th anniversary. The collection, which launches in Target stores on May 2 and online on May 3, is set to be a hit with both longtime Trainers and new fans alike. You can view the collection at target.com.
Over 100 Pokémon-themed Items
The limited-time collection includes more than 100 items across various categories such as clothing, accessories, home décor, snacks, and collectibles. This gives families and fans numerous ways to incorporate Pokémon into their everyday life. The collection will be released in two waves, with the first wave hitting stores on May 2 and online on May 3, followed by a second wave on June 6.
Featuring Fan-favorite Pokémon Characters
Fans will be delighted to find products featuring beloved characters such as Bulbasaur, Jigglypuff, and Gengar. The collection also includes exclusive collaborations with popular brands like Starter, Caboodles, and Lip Smacker. Highlights of the collection include a varsity-style jacket, themed hair accessories, puzzles, and school-inspired accessories. Notably, these unique designs were brought to life by Pokémon fans on Target’s own creative team, attesting to the authenticity and love poured into this collection.
Affordable Pokémon Collection
Many items in the collection are priced under $20, making the assortment accessible for kids, collectors, and gift-givers. In addition to the launch of the collection, a media campaign featuring Joe Jonas and various social media creators is set to launch soon, adding more excitement to this celebratory event.
Target x Pokémon Collection
Check out the TARGET X POKÉMON COLLECTION for a sneak peek of what’s to come. The collection, which is exclusive to Target, celebrates 30 years of Pokémon with an array of over 100 items. The collection launches on May 2, perfect for Pokémon fans looking to expand their collection or those seeking unique, affordable gifts.





